CSR is too often confused with charity. No doubt charity or philanthropic efforts are part of it but actually the concept is much broader.Shared Value can help: it encourages companies to pursue innovative market based strategy and innovation that can address persistent problems faced by the humanity. Clearly profit has a great role in it but it is not the only factor.

Ever wonder what's hidden in your investment portfolio? Ever struggle to earn a respectable financial return while also trying to "do good?" Here's my story of how I've tried to prepare for retirement while also investing responsibly.