Why do we give? A chance to 'make a difference' or bring joy to others? The consequent feeling of reward?
There are many varied reasons, each personal to the giver. Yet surely anything that allows these feelings to play out again and again – such as repayable capital in the form of social investment – makes giving even better, doesn’t it?
Aside from what it means for the person doing the giving, social investment offers a way to make charitable capital work harder for the causes the donor believes in. Many individuals no longer find it sufficient to simply hand money to charitable organisations – they want to be presented with options that offer measurable impact. They want more ‘bang for their buck’.
A social investing mindset applied across a charitable portfolio can strengthen the commitment of an individual’s philanthropy, by promoting a deeper interest and more emotional investment in the social organisation. An investor is often more engaged with the investee when they are updated on their progress and involved in their transformation.
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