Fundraising in Sport for Development: How to invest your time, energy and resource (5 September at 14:00 BST)

Full Text Sharing

Join Oaks on 15 September at 14:00 BST for the third and final event of the 2022 Fundraising in Sport for Development series! This panel discussion will explore how fundraising leaders from both inside and outside the sport for development sector decide to invest their time, energy and resources, what impact this has on their fundraising performance, and what opportunities they see on the horizon.

It will come as no surprise that there is a proven positive correlation between fundraising investment and fundraising performance. The latest State of the Sector Report revealed that organisations who increased their fundraising spend last year were 37% more likely to meet their fundraising target than those who did not.

Higher spend = better performance might be obvious, but knowing how and where to focus your investment can be a little more challenging! Join Luke Southall as he hosts a discussion with some of the world’s most experienced fundraisers, breaking down their top considerations when it comes to fundraising investment.

The first guest speaker joining us will be:

  • Katie Bowyer, Director of Fundraising Strategy at British Red Cross. Katie is an experienced senior leader in the charity sector. At BRC, she is responsible for developing an ambitious transformational programme for fundraising development and supporter engagement. She has also previously held senior fundraising roles at Diabetes UK and Great Ormond Street Hospital Charity and has worked in a range of other UK charities including NSPCC and Bliss.
  • Hayley Short, Director of Relationship Fundraising at Macmillan. Hayley has been an integral part of Macmillan Cancer Support for 14 years. She spent 5 years leading the Challenge Events team before moving into Head of Supporter Care. Since September 2021, she has been responsible for the UK wide Relationship Fundraising team, Challenge Events and Supporter Care.

More panellists will be revealed over the coming weeks - find out more here!

Register now to hear from Katie and her fellow panellists, as they tackle this pivotal topic for the sector.

About the organizer

We were borne out of sport in 2008, but today we help socially-minded organisations of all shapes and sizes across several existing and emerging sectors.
Our team combines sector-specific experience and skills with "home-grown" energy and drive; giving us diversity of thought, a fresh perspective, and a constant focus on innovation. 


Position: Co -Founder of ENGAGE,a new social venture for the promotion of volunteerism and service and Ideator of Sharing4Good

Add new comment

Filtered HTML

  • Web page addresses and e-mail addresses turn into links automatically.
  • Allowed HTML tags: <a> <em> <strong> <cite> <blockquote> <code> <ul> <ol> <li> <dl> <dt> <dd>
  • Lines and paragraphs break automatically.

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.