marketing

GOOGLE GLASS, PROBABLY NOT THE SO SMART IDEA

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It is legitimate for technology to be driven by a profit making logic but the problem is with the way the society has become too inclined to follow blindly the pursuit of new devices whose sales are aggressively boosted by aggressive marketing. What is not necessary become essential and yet it is not contributing in making our lives any better.

Kailash Satyarthy: A Different Hero

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When global media sanctify few well deserving social heroes but ignore other hidden personalities like Kailash Satyarthi, we should always be aware of having too much visibility and clamor even if it is totally justified. After all the concept of social justice should not be that controversial nor radical but often times only radical approaches achieve the desired change.

A Network approach to offset the power of marketing in the not for profit sector

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Marketing can play a very important role in spreading the positive message of many good organizations. It has an essential role to empower the right message to reach out to potential donors and supporters; at the same time, we all need to be careful in believing too much into organizations that are blowing their own horn too loudly. "Standing alone" solutions are more the exception than the rule.

When the schools become purple, then the branding comes first

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Charity and philanthropy although representing only a part of the “picture”, still have a dominating role in the much broader concept of Corporate Social Responsibility (CSR) .Marketing considerations must be taken into account if a company decides to step in the way NCELL has. Is this the only way? Is a compromise possible?

Advertising alcoholic drinking must be regulated

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Drinking alcohol is allowed by law. Companies manufacturing and selling beer, whisky and vodka should be requested to roll out more responsible marketing strategies. They must do their best to minimize or offset any possibilities of generating unhealthy drinking habits among the general population and especially among youth.