community engagement

INTERVIEW wITH MURIEL MAC-SEING, HIV and AIDS/Protection Technical Advisor with Handicap International.


When the schools become purple, then the branding comes first

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Charity and philanthropy although representing only a part of the “picture”, still have a dominating role in the much broader concept of Corporate Social Responsibility (CSR) .Marketing considerations must be taken into account if a company decides to step in the way NCELL has. Is this the only way? Is a compromise possible?