A Network approach to offset the power of marketing in the not for profit sector

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Marketing can play a very important role in spreading the positive message of many good organizations. It has an essential role to empower the right message to reach out to potential donors and supporters; at the same time, we all need to be careful in believing too much into organizations that are blowing their own horn too loudly. "Standing alone" solutions are more the exception than the rule.

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The idea is simple: creating an open “Portal” where engaged and committed citizens who feel to share their ideas and offer their opinions on development related issues have the opportunity to do...


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