It only takes one person to start a revolution.

They add inches to your waistline, make a dent in your wallet, and can even make you depressed—so the news that Americans are buying less cakes, cookies, and pies than ever is more than welcome. Sales of store-bought baked goods like these declined by 24 percent since 2005, according to a report in the Journal of the Academy of Nutrition and Dietetics.

Unfortunately, manufacturers aren’t taking the hint: The study also found that newly released baked goods were no healthier than existing products.