Kareem Abdul-Jabbar on the NBA's new Social Justice Champion award: Finalists announced

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Portland Trail Blazers forward Carmelo AnthonySacramento Kings forward Harrison BarnesMilwaukee Bucks guard Jrue HolidayPhiladelphia 76ers forward Tobias Harris and Golden State Warriors forward Juan Toscano-Anderson are the finalists for the inaugural Kareem Abdul-Jabbar Social Justice Champion award, the NBA announced Friday.

 

Kareem Abdul-Jabbar wants today’s generation of NBA players to compete.

Sure, that’s accomplished nightly on the floor at arenas all over the country.

But what the six-time NBA champion, six-time MVP and Hall of Famer hopes to see

among today’s players is a constant battle to one-up the next man when it comes to

trying to make the world a better place.

The NBA announced creation of the Kareem Abdul-Jabbar Social Justice Champion

award on Thursday, a new annual league honor that recognizes a current player pursuing

social justice while upholding its values of equality, diversity and inclusion.

Over the course of a 20-year NBA career and for decades after, Abdul-Jabbar

embodied such qualities in dedicating his life to the fight for equality.

The recipient of the award will have advanced Abdul-Jabbar’s mission to drive change,

while inspiring others to reflect on injustice on injustice and take collective action in their

communities over the previous year.

The winner of the Kareem Abdul-Jabbar Social Justice Champion award also receives an

opportunity to select an organization to receive a contribution of $100,0000 on his behalf.

The other four finalists for the award will also each select an organization to receive a

contribution of $25,000.

Abdul-Jabbar took a few minutes recently to speak with NBA.com about the

Kareem Abdul-Jabbar Social Justice Champion award, what’s next for him in the social

justice arena, and shared some of thoughts about the work being done by the current

generation of NBA players.


NBA.com: What are your thoughts on this award being named after you given all

that you’ve done over the years and in your career to advance social justice causes?

Kareem Abdul-Jabbar: I’m thrilled, I’m very honored that the NBA would name the

 

Social Justice Award after me. I hope it serves as an inspiration to the guys in the

league now to see what they can do. I think when they start competing with each

other to do good things in their communities, we’ll get a lot of positive results from that.

There was a time in which athletes were, for lack of a better word, afraid to

take stands and speak up about issues regarding equality and social justice.

What are your thoughts about what the current generation of players is doing

as far as taking charge in leading these efforts?

I’m glad that this present generation is taking their time because, see, you can’t rush

into something like that. You have to understand what the issues are, and you have to

take your time and approach it in a way where you can really affect change. You can’t

affect change if you don’t have the time and patience to explain yourself.

We were unable for most Americans to understand how we were singled out by

the police until all of the sudden cameras on phones have changed that.

Now, we have irrefutable proof of what was going on. People saw what happened to

George Floyd, and they didn’t want to see that happen again.

I think that was a great moment in our country where we achieved an

understanding that had been impossible to achieve up to that point.

So, you know, we have to have more breakthrough moments like that.

That’s gonna take patience, time and a willingness to let people try to understand.

If we can do that, we’ll get something done

 

Can you take me back to when you were doing this difficult work during your career?

It seems like something, given what was going on at the time with the fight for civil

rights, that would take an unbelievable amount of courage given what was at stake.

It takes courage. But look at the people that went before me: Muhammad Ali, Bill Russell,

Jackie Robinson. They had to deal with stuff that was a lot worse than what we had to deal

with. So, we can’t be afraid. We have to speak truth to power and hope that people will listen.

When you were actually involved in those moments, was there a thought in the back

of your mind where you thought you were actually helping to change the world, or was

what you were doing just sort of reactionary to what the world was dealing with at the

time?

You know, when you want things to change, the change never comes on time (laughing).

It’s always late. It’s always much later than you wanted it to come. But those moments do

come, and you have to appreciate them when they do.

What’s next for you in the advancing these causes that have been near and dear to

you for so long?

I’ve got a show that’s gonna be on the History channel, and we’re gonna talk about the

history of protest, and how marginalized groups have had to have their protests in order to

be heard, recognized and treated equally. So, that’s gonna be on the History channel this

year, and I’m pretty proud of it. I think it’s going to be received well.

 

NBA creates annual Kareem Abdul-Jabbar Social Justice

Award

The new annual honor that will recognize a current NBA player for pursuing social justice efforts.

Official release

 

NEW YORK — The NBA today announced the creation of the Kareem Abdul-Jabbar

Social Justice Champion award, a new annual honor that will recognize a current NBA

player for pursuing social justice and upholding the league’s decades-long values of

equality, respect and inclusion.

The award is named after six-time NBA champion and Naismith Memorial Basketball

Hall of Famer Kareem Abdul-Jabbar.  The recipient will have advanced Abdul-Jabbar’s

mission to drive change and inspired others to reflect on injustice and take collective

action in their communities over the previous year.

The winner of the Kareem Abdul-Jabbar Social Justice Champion honor will select an

organization to receive a $100,000 contribution on his behalf.  The other four finalists will

each select an organization to receive a $25,000 contribution.

“I’m honored and grateful to be associated with this award that will recognize the

dedicated and selfless people fighting to promote social justice for all marginalized people,”

said Abdul-Jabbar. 

“To me, it’s another giant step in the right direction for the country and all people

who value equality.”

“In addition to being one of our greatest players, Kareem Abdul-Jabbar has devoted

much of his life to advocating for equality and social justice,” said NBA Commissioner

Adam Silver. 

“With this new award, we are proud to recognize and celebrate NBA

players who are using their influence to make an impact on their communities and

our broader society.”

All 30 NBA teams will nominate one player from their roster to be the

Kareem Abdul-Jabbar Social Justice Champion.  The finalists and winner will be selected by a committee composed of NBA legends, league executives and social justice leaders.

Abdul-Jabbar has been a champion of inclusivity dating to his youth. 

At 17, he met Dr. Martin Luther King Jr. in Abdul-Jabbar’s hometown of Harlem,

N.Y.  Inspired by King’s message, Abdul-Jabbar committed to using his influence as a visible athlete to engage on critically important social issues during the Civil Rights Movement. 

He attended the 1967 Cleveland Summit where Bill Russell, Jim Brown and other prominent Black athletes gathered to discuss Muhammad Ali’s refusal to serve in the Vietnam War. 

Abdul-Jabbar has continued to promote equality and combat discrimination in the decades since his retirement from basketball. 

In 2016, former President Barack Obama awarded him with the Presidential Medal of

Freedom, the nation’s highest civilian honor. 

In 2009, Abdul-Jabbar created the Skyhook Foundation,

aimed at providing educational

STEM opportunities to underserved communities.

One of the most accomplished players in NBA history,

Abdul-Jabbar holds league records for regular-season MVP awards (six),

All-Star Game selections (19) and career points (38,387) captured during his

20 NBA seasons playing for the Los Angeles Lakers and Milwaukee Bucks. 

Abdul-Jabbar joined the NBA in the 1969-70 season after leading UCLA

to three consecutive national championships.

Additional details regarding the inaugural award, including the finalists and winner,

will be announced during the postseason.

 
 
 
 

 

Position: Co -Founder of ENGAGE,a new social venture for the promotion of volunteerism and service and Ideator of Sharing4Good

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