ethical business

CSR, cross sector collaborations and Shared Value

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CSR is too often confused with charity. No doubt charity or philanthropic efforts are part of it but actually the concept is much broader.Shared Value can help: it encourages companies to pursue innovative market based strategy and innovation that can address persistent problems faced by the humanity. Clearly profit has a great role in it but it is not the only factor.

The Code of Conduct for Business Sector: when ethical means CSR

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CSR is about win win situations where everybody can gain from profitable products with the lowest possible impact on the environment and respect for human rights and for the local communities. The Code is of good value and well reflects, although partially, key tenants from the international tools related to CSR. If implemented, it can offer a pathway to generate trust among citizens and society

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